2019 google公告的搜尋SEO準則guideline整理
Google在 Google 官方提供的 SEO 準則包含了各種類型與方針，不管從內容質量到使用者體驗都有更嚴厲的標準，以下為google 搜尋對網站與網頁製作的建議與標準：
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Rank |
Google Guideline or Support Documents |
Source |
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1 |
Guidance on building high-quality websites |
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2 |
Main webmaster guidelines |
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3 |
Quality Rater’s Guide March 14, 2017 (and previous years!) |
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4 |
Link Schemes Warning |
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5 |
Disavow Backlinks Warning |
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6 |
Auto-Generated Content Warning |
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7 |
Affiliate Programs Advice |
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8 |
Report spam, paid links, or malware |
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9 |
Reconsideration requests |
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10 |
List of common manual actions |
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11 |
Use rel=”nofollow” for specific links |
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12 |
Adding A Site To Google |
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13 |
Browser Compatibility Advice |
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14 |
URL Structure Advice |
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15 |
Learn about sitemaps |
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16 |
Duplicate Content |
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17 |
Use canonical URLS |
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18 |
Indicate paginated content |
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19 |
Change page URLs with 301 redirects |
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20 |
How Google Deals With AJAX |
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21 |
Review your page titles and snippets |
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22 |
Meta tags that Google understands |
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23 |
Image Publishing Guidelines |
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24 |
Video best practices |
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25 |
Flash and other rich media files |
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26 |
Learn about robots.txt files |
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27 |
Create useful 404 pages |
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28 |
Introduction to Structured Data |
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29 |
Mark Up Your Content Items |
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30 |
Schema Guidlines |
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31 |
Keyword Stuffing Warnings |
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32 |
Cloaking Warning |
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33 |
Sneaky Redirects Warning |
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34 |
Hidden Text & Links Warnings |
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35 |
Doorway Pages Warnings |
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36 |
Scraped Content Warnings |
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37 |
Malicious Behaviour Warnings |
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38 |
Hacking Warnings |
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39 |
Switching to Https |
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40 |
User Generated Spam Warnings |
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41 |
Social Engineering |
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42 |
Malware and unwanted software |
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43 |
Developing Mobile Sites |
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44 |
Sneaky mobile redirects |
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45 |
Developing mobile-friendly pages |
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46 |
Use HTTP “Accept” header for mobile |
View |
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47 |
Feature phone sitemaps |
View |
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48 |
Multi-regional and multilingual sites |
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49 |
Use hreflang for language and regional URLs |
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50 |
Use a sitemap to indicate alternate language |
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51 |
Locale-aware crawling by Googlebot |
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52 |
Remove information from Google |
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53 |
Move your site (no URL changes) |
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54 |
Move your site (URL changes) |
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55 |
How Google crawls, and serves results |
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56 |
Ranking In Google |
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57 |
Search Engine Optimisation |
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58 |
Steps to a Google-friendly site |
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59 |
Webmaster FAQ |
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60 |
Check your site’s search performance |
Google一直在優化搜尋結果，也因此google規則其實一直因著客戶體驗與種種因素在更改。所以在網站程式基礎架構都具備時，優化網站的品質(quality)、流量(quantity)、用戶引用(links)，會是最佳的元素。
另外在 Google SEO 教學指南當中清楚說過，當你嘗試以 Google 不建議的方式試圖對你的排名進行操作時，你的排名反而會因為這些錯誤的方式而遭受到嚴重的懲罰，最嚴重要後果就是 Google 會將你的整個網域移除在 Google 索引當中，此時你的網址與網站將不可能再被搜尋到，有時這種懲罰會經歷非常長的時間才會恢復喔。
