2019 google公告的搜尋SEO準則guideline整理

Google在 Google 官方提供的 SEO 準則包含了各種類型與方針,不管從內容質量到使用者體驗都有更嚴厲的標準,以下為google 搜尋對網站與網頁製作的建議與標準:

 

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Google Guideline or Support Documents

Source

1

Guidance on building high-quality websites

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2

Main webmaster guidelines

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3

Quality Rater’s Guide March 14, 2017 (and previous years!)

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4

Link Schemes Warning

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5

Disavow Backlinks Warning

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6

Auto-Generated Content Warning

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7

Affiliate Programs Advice

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8

Report spam, paid links, or malware

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9

Reconsideration requests

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10

List of common manual actions

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11

Use rel=”nofollow” for specific links

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12

Adding A Site To Google

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13

Browser Compatibility Advice

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14

URL Structure Advice

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15

Learn about sitemaps

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16

Duplicate Content

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17

Use canonical URLS

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18

Indicate paginated content

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19

Change page URLs with 301 redirects

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20

How Google Deals With AJAX

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21

Review your page titles and snippets

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22

Meta tags that Google understands

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23

Image Publishing Guidelines

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24

Video best practices

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25

Flash and other rich media files

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26

Learn about robots.txt files

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27

Create useful 404 pages

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28

Introduction to Structured Data

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29

Mark Up Your Content Items

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30

Schema Guidlines

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31

Keyword Stuffing Warnings

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32

Cloaking Warning

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33

Sneaky Redirects Warning

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34

Hidden Text & Links Warnings

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35

Doorway Pages Warnings

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36

Scraped Content Warnings

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37

Malicious Behaviour Warnings

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38

Hacking Warnings

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39

Switching to Https

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40

User Generated Spam Warnings

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41

Social Engineering

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42

Malware and unwanted software

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43

Developing Mobile Sites

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44

Sneaky mobile redirects

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45

Developing mobile-friendly pages

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46

Use HTTP “Accept” header for mobile

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47

Feature phone sitemaps

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48

Multi-regional and multilingual sites

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49

Use hreflang for language and regional URLs

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50

Use a sitemap to indicate alternate language

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51

Locale-aware crawling by Googlebot

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52

Remove information from Google

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53

Move your site (no URL changes)

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54

Move your site (URL changes)

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55

How Google crawls, and serves results

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56

Ranking In Google

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57

Search Engine Optimisation

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58

Steps to a Google-friendly site

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59

Webmaster FAQ

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60

Check your site’s search performance

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Google一直在優化搜尋結果,也因此google規則其實一直因著客戶體驗與種種因素在更改。所以在網站程式基礎架構都具備時,優化網站的品質(quality)、流量(quantity)、用戶引用(links),會是最佳的元素。

另外在 Google SEO 教學指南當中清楚說過,當你嘗試以 Google 不建議的方式試圖對你的排名進行操作時,你的排名反而會因為這些錯誤的方式而遭受到嚴重的懲罰,最嚴重要後果就是 Google 會將你的整個網域移除在 Google 索引當中,此時你的網址與網站將不可能再被搜尋到,有時這種懲罰會經歷非常長的時間才會恢復喔。